For a long time, people's deepest impression on Nongfu Spring is nothing more than the slogans such as "Nongfu Spring tastes a bit sweet" and "We do not produce water. We are just porter of nature". Nongfu Spring is an expert in building emotional connection through advertising slogans. But apart from that, it’s also committed to innovation so as to bring new products and new packaging designs to
Tea drink, as a big category in the beverage industry, is widely accepted by an increasing number of people. As the distinguished representative of tea drink with a young energetic image, fruit tea drink is hugely popular among many young people. As one of the core tea drinks of Nongfu Spring, Tea π gained a lot of headlines with labels such as "produced by Nongfu Spring", "peculiar product name"
With the classic slogans such as "we do not produce water. We're just porter of nature" and "Nongfu Spring tastes a bit sweet", Nongfu Spring is always able to attract the attention of consumers and the industry. In addition to those classic marketing cases, Nongfu Spring played with various bottle marketing in recent years. Through the bottle body, with the unique humanistic care of the brand Non
Nongfu Spring remains a heat topic since it was officially listed on the market months ago. Apart from the natural water, natural mineral water and other kinds of drinks of Nongfu Spring, agriculture products also become hit products among consumers. Reputed as the top level of the drinking water industry in China, Nongfu Spring is now working hard to open up a new land in the modern agriculture f
The market share of carbonated beverage in China tops over 60 billion at the moment, but some traditional high sugar carbonated beverages are labeled as unhealthy drinks in recent years. As Consumers are in urgent need of new healthy carbonated beverages, a new opportunity emerges on the market with a value of 60 billion. Different from other carbonated beverages on the market, Nongfu Spring TOT c
People have an increasing awareness of the profound significance behind the "integration of brand growth and marketing effect" in the new era as this marketing concept serves as an important premise for the sustainable development of brands in the new retail environment. In addition, with the improvement of consumers' health awareness and cognition, as well as the overall technical level of the be
Nongfu Spring officially listed on the Hong Kong Stock Exchange some time ago, right after that, it made its debut on 9.9 Quna Festival with the new product TOT Carbonated Drinks, which received much attention once again. As a famous marketing IP, Quna Festival has created more contemporary marketing scenarios for increasing number of enterprises and brands since its establishment, and builds a br
Nowadays, the packaged drinking water industry represents one of the sub industries with considerable income scale in China's soft drink industry, accounting for more than 20% of total industrial income. According to relevant data, the market scale of China's packaged drinking water industry has reached up to 139.7 billion yuan in 2018 and topped 201.7 billion yuan in 2019. It is expected that the
According to the Frost & Sullivan report, since 2012, Nongfu Spring maintained the number one market share of China's packaged drinking water market for eight consecutive years. In 2019, Nongfu Spring ranked among the top three in the Chinese market for tea beverages, functional beverages and juice beverages. What it has achieved is closely tied to its spirit of enterprising and solid work. It no
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