始于1903年北京王府井商业街，地处北京最核心商圈和办公区域，是中国乃至全世界最富盛名、历史最悠久，有中国第一街’之称。该街全长1600米，分南、北两段，其中南段是810米步行街。如今这条充满现代气息、高品位、高标准的国际化商业街与法国的香榭丽舍大街结为友好姊妹街
现在商业街内密聚购物休闲、旅游餐饮、文化娱乐、商务住宿于一体，是综合性商业步行街和国际性商业旅游中心，每天来自中国乃至世界各地区人数50万之众。
本媒体位于王府井810米步行街北端口，百年老店一懋隆楼顶，是步行街上唯一东、南、北三个方向受众的LED大屏，也是步行街上唯一拥有车流的媒体，金宝街、王府井北大街、东安门大街的车辆在此媒体处分流。媒体紧邻王府井外文书店，正对APM商场、新东安市场、银泰中心、王府1号、淘汇新天。
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