Milan, Italy — September 13, 2024
OQQ, a leading U.S. women’s clothing brand, marked a significant milestone at the prestigious 2024 Art & Culture Exchange Week (ACEW) in Milan, Italy. On September 13, the brand unveiled its 2024-2025 Spring/Summer collection at the historic Circolo Filologico Milanese, a venue known for its cultural heritage—perfect for highlighting OQQ's commitment to cultural exchange between China and Italy.
The theme of the show, "She Made It," celebrated women’s strength and resilience, with designs that blended intricate knitting techniques with floral patterns and symbols of empowerment. Each piece was a tribute to women’s achievements, encapsulating OQQ’s core message of empowering women through fashion.
The event drew notable figures such as the Deputy Mayor of Milan, Governor Maurizio of Asti Province, and President Huang Guoquan of the Milan Chinese Chamber of Commerce, along with prominent Spanish social media personalities, underscoring the brand's expanding global influence.
A highlight of the evening was when OQQ was honored with the International Most Prestigious Design Award, presented by renowned Italian designer Francesca Liberatore. In an emotional speech, an OQQ representative expressed gratitude for the support and reaffirmed the brand’s dedication to innovation and quality.
As a favorite in the U.S. TikTok Shop (TTS) community, OQQ collaborates with thousands of female influencers. For this show, OQQ invited long-term brand friends @catshrank and @giafey, who traveled from the United States to witness this important moment for the brand.
The Milan show demonstrated OQQ's confidence in its international expansion, with the brand already having established an office in Spain. The upcoming launch of its TikTok Shop in Spain signals OQQ’s commitment to growing its European presence. Additionally, OQQ is preparing for its TikTok Shop Super Brand Day (SBD) in the U.S., scheduled for September 17th to 23rd, where select customers will receive exclusive gift boxes featuring pieces from the Milan show.
About OQQ:
OQQ is an innovative women’s clothing brand committed to offering stylish, comfortable, and affordable clothing that empowers women to feel confident in any setting. With a strong presence in the U.S. and its expansion into Europe, OQQ continues to connect with and inspire women worldwide through its innovative designs and meaningful collaborations.
For more information, visit www.oqq.com.
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