In recent years, affected by the global consumption trend of green, health and environmental protection, the domestic market is changing. On the one hand, in the trend of returning to the original, tasteless and colorless bottled water has returned to the mainstream. On the other hand, based on the three demands of consumption upgrading composed of weight management, appearance management and health management, the use of bottled water is expanding, which makes consumers pay more attention to water quality than ever before. Some data show that bottled water has become the largest category of soft drinks, and its sales volume exceeds other soft drinks, maintaining a fairly high growth rate. In the emergency period of the epidemic, its sales are also particularly prominent. This also proves that with the upgrading of consumption and the awakening of health awareness, consumers' demand for healthy drinking water is extremly urgent.

Nongfu Spring, a domestic bottled water giant, has made great efforts in the field of mineral water. It has launched lithium containing natural mineral water, which has opened up the source of natural mineral water "mineral" with a new concept. Nongfu Spring is a natural mineral water with "lithium" as the main mineral element. Its water source is the real natural mineral water. It comes from Mohe in Daxing'an Mountains and the alpine areas above 50 degrees north latitude. After geological circulation and natural filtration, it contains more than 0.2mg/l lithium, which can supplement the lithium element needed by human body and also contains strontium There are many natural mineral elements, such as magnesium, calcium, Metasilicic acid and so on.

In addition to the excellent water source, there is also the Nongfu Spring's attitude towards products. Mohe, as one of the bases of Nongfu Spring, has built an efficient and modern manufacturing base here to ensure the highest quality of products. In terms of product packaging design, the Li bearing natural mineral water of Nongfu Spring has adopted the bottle shape of Nongfu Spring student water. At the same time, sports bottle cap design is adopted to make it more convenient to open the cap by one hand. The special pressure design of the bottle cap can prevent water from spilling out, which is more suitable for all kinds of people and occasion. It passed the strength of science, technology and product quality, and has created a solid product quality.

Product quality is the cornerstone of a brand and the driving force of consumers' repurchase. The excellent quality of Nongfu Spring comes from its concept——"Nature Porter " and its attention to water source, as well as the layout of mineral water and beverage. In the past decade, Nongfu Spring has invested billions to build a water base. The introduction of lithium containing natural mineral water has filled the gaps in the lithium water category and the market segmentation of the middle-aged and the elderly, which quickly standardized the potential market of middle-aged and elderly people, and meeting the different needs of consumers for drinking water.

As a high-quality brand in domestic mineral water market segment, Nongfu Spring not only concern about the concept of mineral spring, but also pays attention to the level of household consumption, which extends from paying attention to consumers' personal health to family drinking water health. Nongfu Spring will continue to focus on the distribution of bottled water categories in the market segments. It will introduce more natural drinking mineral water for different groups of people in line with the industry trend In the future.